For my 3rd interview in the Featured Practitioner series, I speak with an ultra-marathoner in Colorado whose treatment methods set him apart in the massage therapy field.
Keep reading to find out more about how he decided on this specialization and why he’s passionate about helping clients!
Continue reading “Featured Practitioner: Jacob Corley, LMT, FRCms of Optimal Function and Wellness”
This is the second episode in the Featured Practitioner series, in which I talk to a Licensed Massage Therapist in the great state of Texas who serves athletes from adult to geriatric age.
I’m so excited to share his story with you!
Continue reading “Featured Practitioner: Chris Flaig, LMT, CTB of Revive Therapeutic Massage LLC”
Take Your Child to Work Day, officially known as Take Our Daughters and Sons to Work Day, takes place each year on the fourth Thursday in April.
Let me share my experience of participating in it for the first time.
Continue reading “The 4 Surprising Things I Learned from “Take Your Child to Work Day””
There are all sorts of reasons to consider limiting your marketing focus. In the healthcare field, it’s especially uncommon for practitioners to choose a niche… but that means there are many opportunities to stand out in a sea of competitors.
If you are looking for ideas on how to reach patients more easily and create a distinct online presence, you can start by focusing on a particular medical condition.
Continue reading “29 Medical Conditions that Make an Excellent Niche Focus”
Niche specialization offers a lot of benefits to healthcare practice owners.
In this article, I want to share 27 different areas of focus that are possible in the Massage Therapy field.
Continue reading “27 Niche Ideas for a Specialized Massage Therapy Business”
Part 1 | Part 2 | Part 3
Profitability is a huge problem that keeps many small businesses from growing. In an ideal sales process, here’s what happens:
- The customer becomes aware of a need.
- The customer determines what options exist by asking around, doing online searches, or walking into a store.
- The customer decides (perhaps with the help of a friendly sales rep) to invest in a particular service.
- The seller explains the investment that is needed for the service.
- The customer provides payment.
- The seller completes the service and makes sure the customer is satisfied.
Some companies wait until after the service is completed before they request payment.
Either way, a good transaction is based on trust: a strong belief that your initial problem will be fixed, and that the value you receive will exceed the cost you’re paying.
But sometimes, this process doesn’t go the way it should.
Continue reading “What is Transaction Avoidance Syndrome? Part 1 of 3”