Whether you sell service, products, or both, it’s likely that are missing several income opportunities for your business to generate even more money.
In this article, I share 24 different sources of revenue that can augment your profit margins.
Continue reading “24 Ideas for Multiple Income Streams That Will Boost Your Profit Margins”
I believe there are 4 steps to find customers who will perfectly fit your expertise and business philosophy, and 3 tools that can help.
Continue reading “How Do You Find an Ideal Customer? Which Tools Can Help?”
Your “model” buyer, client, or customer is someone whom you target because she or he has several characteristics. I will explain each of these below.
Continue reading “Who are Ideal Customers, and What Do They Look Like?”
For my 3rd interview in the Featured Practitioner series, I speak with an ultra-marathoner in Colorado whose treatment methods set him apart in the massage therapy field.
Keep reading to find out more about how he decided on this specialization and why he’s passionate about helping clients!
Continue reading “Featured Practitioner: Jacob Corley, LMT, FRCms of Optimal Function and Wellness”
This is the second episode in the Featured Practitioner series, in which I talk to a Licensed Massage Therapist in the great state of Texas who serves athletes from adult to geriatric age.
I’m so excited to share his story with you!
Continue reading “Featured Practitioner: Chris Flaig, LMT, CTB of Revive Therapeutic Massage LLC”
There are all sorts of reasons to consider limiting your marketing focus. In the healthcare field, it’s especially uncommon for practitioners to choose a niche… but that means there are many opportunities to stand out in a sea of competitors.
If you are looking for ideas on how to reach patients more easily and create a distinct online presence, you can start by focusing on a particular medical condition.
Continue reading “29 Medical Conditions that Make an Excellent Niche Focus”
Niche specialization offers a lot of benefits to healthcare practice owners.
In this article, I want to share 27 different areas of focus that are possible in the Massage Therapy field.
Continue reading “27 Niche Ideas for a Specialized Massage Therapy Business”
Profitability is a huge problem that keeps many small businesses from growing. In an ideal sales process, here’s what happens:
Some companies wait until after the service is completed before they request payment.
Either way, a good transaction is based on trust: a strong belief that your initial problem will be fixed, and that the value you receive will exceed the cost you’re paying.
But sometimes, this process doesn’t go the way it should.
Continue reading “What is Transaction Avoidance Syndrome? Part 1 of 3”
