The natural health industry is booming.
With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.
Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.
In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.
Continue reading “Why a Niche Will Make Your Healthcare Practice More Successful”
Some years, things go really well.
And some years, they do not.
If you’ve experienced a lot of difficulties in your business, you may be tempted to see it as a massive failure:
“What a crummy year! It was so terrible. I can hardly wait for it to be over.”
“The new year can’t come soon enough.”
Even you were not able to meet your strategic business objectives this year, I encourage you to consider the positives that happened, rather than speeding past it.
Continue reading “What to Do If Your “Year In Review” is a Disappointment”
Multi-Level Marketing (MLM) and direct marketing are very popular. The rate of growth of direct sales companies is staggering, especially in the healthcare industry.
Unfortunately, the MLM business model is predatory and takes advantage of people who are in vulnerable situations. Health and Wellness products sold by MLM companies are often unregulated, overpriced, and exaggerate the results.
In this post, you will see why MLM companies take advantage of our basic human needs, and actual statements they use to influence unsuspecting people into signing up.
Continue reading “Examples of the Sneaky Promises MLMs Use to Attract New Reps”
For today’s #MinimalistManager Challenge, my task was to spend an entire day using my non-dominant hand.
Which, since my natural preference is right-handedness, means that it is…
Find out how it went, what I learned, and a few insights I was not expecting.
Continue reading “Minimalist Manager Challenge Part 3: Leftie Day”
The second task in my #MinimalistManager Challenge is to create a Vision Board.
Follow along to hear how it went, what went wrong, and why I decided to revise my old goals.
Continue reading “Minimalist Manager Challenge Part 2: Vision Board”
As much as we try, there are some things that come naturally and some things that don’t.
One of those “love-it-or-hate-it” activities is business planning, also known as strategic planning. The whole point of doing this is to define your organization’s:
- overall direction (Strategy),
- which goals you want to achieve (Objectives),
- using which actions and resources (Tactics), and
- how you’ll know it was successful (Measures).
I abbreviate Vision, Mission, Values, Objectives, and Measures with the acronym VMVOM.
Continue reading “Is Your Strategic Plan in SHAPE?”
A recent event at a coffee shop in Philadelphia has stirred controversy about subconscious bias, corporate policies, and how to repair a company’s fractured reputation.
In this article, I explain:
- the facts behind this event (including quotes from the young men, Starbucks leaders, Philadelphia police and Mayor, and other experts)
- What are Policies and Procedures?
- When the Enforcement of Policy Shows an Underlying Bias
- Starbucks’ Official Statement
- Taking Action: What You Can Do to Prevent a Starbucks-Like Incident
- The 7 Symptoms of Implicit Bias, and
- My Conclusion
Continue reading “How to Recognize Implicit Bias After What Happened to Starbucks”
Your strategic plan doesn’t belong in a cabinet like a set of fine china. In my last post, I talked about the many benefits of using a Strategic Planning Framework:
- a clear vision for the future
- foresee vulnerabilities and dangers
- identify areas of healthy growth
- effectively get control of your company
This simple tool answers 3 important questions:
- Why are we doing this?
- What is required?
- How will we do it?
Within these questions are a variety of areas that should be included in your strategic planning process. Let’s look at each of them in more detail.
Continue reading “The Ultimate Strategic Planning Framework Tool: A Detailed Review”
My great-grandmother, like most women in the early 1900s, had two sets of dishes. One was a plain set for everyday family meals, and the other was a very fancy set that she only brought out on special occasions. Each plate, cup, and saucer was decorated with a design of delicate pink roses, curled ivy, and a beautiful gold inlay that encircled the scalloped edges.
She left the set to my grandmother, who then passed it on to my mother, who quickly discovered that fine china with gold detail is no match for the power of a modern dishwasher. The inconvenience of hand-washing every single item (and the risk of chipping or breaking the dishes) was too great. So those heirloom dinner dishes were hidden away in a china cabinet and only emerged on rare occasions.
As a strategic risk expert, I believe many leaders treat their strategic plan like a set of fine china. They know their plan is important; they invest time and money to create it. The final plan is detailed, logical, and beautiful.
Continue reading “The Ultimate Strategic Planning Framework Tool: Introduction”
When you hear the words “Dante” and “Inferno,” your initial thought is probably something like this:
- Some guy named Dante wrote it a long time ago
- It’s a book about the levels of hell
- The Catholic faith has something to do with it
- There’s something about “comedy,” but not in the traditional sense
- I might have read the book in high school
Up until recently, that’s pretty much all I knew about this classic work. But what gems of wisdom are hidden in those lyrical texts? I decided to find out.
Continue reading “Dante’s Inferno From a Strategic Perspective”