In a Facebook Live event, we discussed some ways business owners can maximize their success by leveraging their ability to recognize which customers are Ideal.
The COVID-19 virus continues to spread rapidly, and it has brought many countries to a standstill. With rising concerns for health and well-being, many governments have placed restrictions on travel, public meetings, restaurants, schools, and daycare centers in order to lower the risk of infection among the most vulnerable members of our society.
What does this mean for business owners?
For my 3rd interview in the Featured Practitioner series, I speak with an ultra-marathoner in Colorado whose treatment methods set him apart in the massage therapy field.
Keep reading to find out more about how he decided on this specialization and why he’s passionate about helping clients!
This is the second episode in the Featured Practitioner series, in which I talk to a Licensed Massage Therapist in the great state of Texas who serves athletes from adult to geriatric age.
I’m so excited to share his story with you!
Several new Multi-Level Marketing companies have appeared on my radar, and I’ve added them to my Complete List of Direct Sales and MLM Companies Worldwide.
There are all sorts of reasons to consider limiting your marketing focus. In the healthcare field, it’s especially uncommon for practitioners to choose a niche… but that means there are many opportunities to stand out in a sea of competitors.
If you are looking for ideas on how to reach patients more easily and create a distinct online presence, you can start by focusing on a particular medical condition.
This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.
Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.
The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.
Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.
Direct Sales companies, also known as Multi-Level Marketing (MLM) and Network Marketing, are growing exponentially. (Check out a list with hundreds of MLMs around the world.)
In this post, I want to evaluate the Disclaimer of one MLM company to shed some light on how this model works, how these organizations view risk, and why you should proceed with caution.
One of my favorite TV shows is “The Profit,” a CNBC production starring multi-millionaire entrepreneur Marcus Lemonis.
In each episode, Marcus evaluates a small business and decides whether to invest in its growth. The main tool he uses to make business decisions is called the “3 P’s of Business Success”: People, Process, and Product.
I was curious about who first developed this concept. Was it Mr. Lemonis?
It turns out this concept has its origins in Lean (a systematic processing method used to eliminate waste). After doing some research, I discovered 5 additional versions that can add depth to your understanding of how to run a successful business.
In this post, you will see each of the six examples and illustrations, along with ideas on how to increase your level of business risk intelligence.
Multi-Level Marketing (MLM) and direct marketing are very popular. The rate of growth of direct sales companies is staggering, especially in the healthcare industry.
Unfortunately, the MLM business model is predatory and takes advantage of people who are in vulnerable situations. Health and Wellness products sold by MLM companies are often unregulated, overpriced, and exaggerate the results.
In this post, you will see why MLM companies take advantage of our basic human needs, and actual statements they use to influence unsuspecting people into signing up.