What Does it Take to Develop a Triple Niche?

When you pick a narrow business focus, it can make a world of difference.

There are many ways to niche a healthcare practice, but I believe the best way is by isolating at least three areas in which to specialize.

Keep reading to find out what they are.

Continue reading “What Does it Take to Develop a Triple Niche?”

27 Niche Ideas for a Specialized Massage Therapy Business

Niche specialization offers a lot of benefits to healthcare practice owners.

In this article, I want to share 27 different areas of focus that are possible in the Massage Therapy field.

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The Specialized Massage Therapy Practice Niche

Massage Therapy is a fantastic aspect of integrative health that provides pain relief, along with a host of other physical and emotional benefits to patients.

It serves as a fantastic complementary add-on service for conventional or integrative health services, or as a standalone practice.

Continue reading “The Specialized Massage Therapy Practice Niche”

Niche Markets FAQs Part 2 of 2: The Questions

In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:

  • Why is niching important?
  • Can niching go too far?
  • How do I decide on the right niche?
  • Why is it hard to limit your business?

Plus other topics related to picking a niche.

Watch part 2 of the Facebook Live video, or read the transcript below!

Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”

How Do I Make a Super SWOT Diagram? Using Real Examples [Video]

A SWOT analysis is a strategic planning tool to identify and fix vulnerabilities in your organization. It allows you to review your company’s Strengths, Weaknesses, Opportunities, and Threats. Read How Do I Make a SWOT Diagram? to get an overview.

When used properly, the SWOT provides insights about root causes that might be causing negative outcomes. However, it is often treated like a once-and-done process, without any further analysis.

You can get the most out of a basic SWOT Diagram by going deeper, using what I call the Super SWOT.

Watch the video, or read more below:

Continue reading “How Do I Make a Super SWOT Diagram? Using Real Examples [Video]”