Niche Markets FAQs Part 2 of 2: The Questions

In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:

  • Why is niching important?
  • Can niching go too far?
  • How do I decide on the right niche?
  • Why is it hard to limit your business?

Plus other topics related to picking a niche.

Watch part 2 of the Facebook Live video, or read the transcript below!

Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”

How Do I Make a Super SWOT Diagram? Using Real Examples [Video]

A SWOT analysis is a strategic planning tool to identify and fix vulnerabilities in your organization. It allows you to review your company’s Strengths, Weaknesses, Opportunities, and Threats. Read How Do I Make a SWOT Diagram? to get an overview.

When used properly, the SWOT provides insights about root causes that might be causing negative outcomes. However, it is often treated like a once-and-done process, without any further analysis.

You can get the most out of a basic SWOT Diagram by going deeper, using what I call the Super SWOT.

Watch the video, or read more below:

Continue reading “How Do I Make a Super SWOT Diagram? Using Real Examples [Video]”