This type of evaluation will stretch you. You may find information about your company that is embarrassing. And you might decide to keep it private—known only to you or your leadership team. Or you could share the results with staff or customers. There’s nothing wrong with editing the content to fit the audience (especially if you’re an introvert like me).
But if you’re willing to be totally transparent, sharing a Year In Review with the entire world is extremely effective.
The following is my perspective on owning a business, experiencing trauma, and bringing my failures to light.
I used to hate the idea of sharing details about my personal life or business publicly, mostly because it’s not fun to get rejected by strangers. As an entrepreneur, my business and personal decisions are intertwined; so negative feedback about my company can feel like a personal attack.
Sometimes, it seems like everyone else is succeeding while you’re the only one struggling. But the truth is, we all face challenges of some sort. Most of us just don’t like to talk about it. Because being transparent is scary.