Truth-tellers are able to shine a light on actions that could be causing harm. The Devil’s Advocate perspective can alert us to vulnerabilities and how to reverse them.
Continue reading “14 Incredible Devil’s Advocates Who Refused to Stay Silent About Injustice”
When we ignore contrarian thinkers and those who call out injustice, it can alter our ability to make risk intelligent decisions. This article explains the history behind a Devil’s Advocate role, where the phrase comes from (hint: it’s Catholic!), and the benefits of welcoming contrarian points of view.
Continue reading “What is a Devil’s Advocate Perspective?”
Are you nervous about getting a tooth drilled?
If so, you’re not alone. A majority of us have some form of anxiety about going to a dental visit.
Continue reading “50 Ways to Accommodate Patients Who are Afraid of the Dentist”
Your “model” buyer, client, or customer is someone whom you target because she or he has several characteristics. I will explain each of these below.
Continue reading “Who are Ideal Customers, and What Do They Look Like?”
Do you hate reviewing your business financials? If so, you’re not alone.
In this article, I’ll explain:
Continue reading “Interpreting the Quantitative Data (Numbers) in Your Business”
A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.
To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.
The natural health industry is booming.
With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.
Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.
In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.
Continue reading “Why a Niche Will Make Your Healthcare Practice More Successful”
Can our personal beliefs about money influence our company’s success?
How do our perceptions impact business decisions?
Why is the “Fake It Till You Make It” mindset dangerous?
I answer these questions—and much more—in my Live Facebook Video. Check out the recorded video here, or read the transcript below (including bonus content!)
Continue reading “Analyzing Profit Margins FAQs Part 1: Perceptions”
