The 5 Elements of a Niche

A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.

To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.

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Why a Niche Will Make Your Healthcare Practice More Successful

The natural health industry is booming.

With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.

Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.

In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.

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Minimalist Manager Challenge Part 5: No Facebook

For my 5th #MinimalistManager Challenge task, I decided to…

Give up Facebook.

For 24 hours.

Keep reading to discover just how hard this was, what I did instead, and the lessons it taught me.

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Analyzing Profit Margins FAQs Part 1: Perceptions

Can our personal beliefs about money influence our company’s success?

How do our perceptions impact business decisions?

Why is the “Fake It Till You Make It” mindset dangerous?

I answer these questions—and much more—in my Live Facebook Video. Check out the recorded video here, or read the transcript below (including bonus content!)

Continue reading “Analyzing Profit Margins FAQs Part 1: Perceptions”