What’s the difference between quantitative data (numbers) and qualitative data (experiences & emotions)?
Keep reading to find out why these are both essential parts of overcoming barriers as an owner, and examples of where to look for vulnerabilities in your business.
Continue reading “Interpreting Numbers and Experiences [Podcast]”
Whether you sell service, products, or both, it’s likely that are missing several income opportunities for your business to generate even more money.
In this article, I share 24 different sources of revenue that can augment your profit margins.
Continue reading “24 Ideas for Multiple Income Streams That Will Boost Your Profit Margins”
Saying “no” to a customer can be really difficult, because it means that the business owner could lose something of value.
Using Key Performance Indicators (KPIs) will give you a very good sense of how your business is doing.
Continue reading “Which Numbers are Important in Serving Ideal Customers?”
I believe there are 4 steps to find customers who will perfectly fit your expertise and business philosophy, and 3 tools that can help.
Continue reading “How Do You Find an Ideal Customer? Which Tools Can Help?”
Your “model” buyer, client, or customer is someone whom you target because she or he has several characteristics. I will explain each of these below.
Continue reading “Who are Ideal Customers, and What Do They Look Like?”
There are all sorts of reasons to consider limiting your marketing focus. In the healthcare field, it’s especially uncommon for practitioners to choose a niche… but that means there are many opportunities to stand out in a sea of competitors.
If you are looking for ideas on how to reach patients more easily and create a distinct online presence, you can start by focusing on a particular medical condition.
Continue reading “29 Medical Conditions that Make an Excellent Niche Focus”
In this first episode of my Featured Practitioner series, you’ll hear from a specialized massage therapist who applied her passion for sports, yoga, and helping people to regain functionality.
Continue reading “Featured Practitioner: Beth Petersen, LMT of Unwind Bodywork”
I’m so excited to introduce a brand-new blog series!
Each episode will feature a summary of my in-depth interview with a natural health practitioners from across the globe. They will share why they chose a niche specialization for their practice, which patients they serve, and how they have benefited from narrowing their practice focus.
Continue reading “Introducing the Featured Niche Practitioner Series”
We are all familiar with terms that de-value us. Women are especially targeted in business language that is intimidating, bullying, and offensive.
In this post, I’ll share some phrases that are commonly used in business communication but which have the potential to be harmful to your brand.
Continue reading “How to Avoid Communication that is Sexist and Gender-Specific”
