Free Monthly Live Video Events on Marketing Topics

VANCOUVER, WA, June 27, 2019—Niche marketing consultant Grace LaConte will host a series of topics relating to marketing strategy on the Facebook Live platform.

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29 Medical Conditions that Make an Excellent Niche Focus

There are all sorts of reasons to consider limiting your marketing focus. In the healthcare field, it’s especially uncommon for practitioners to choose a niche… but that means there are many opportunities to stand out in a sea of competitors.

If you are looking for ideas on how to reach patients more easily and create a distinct online presence, you can start by focusing on a particular medical condition.

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Featured Practitioner: Beth Petersen, LMT of Unwind Bodywork

In this first episode of my Featured Practitioner series, you’ll hear from a specialized massage therapist who applied her passion for sports, yoga, and helping people to regain functionality.

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Introducing the Featured Niche Practitioner Series

I’m so excited to introduce a brand-new blog series!

Each episode will feature a summary of my in-depth interview with a natural health practitioners from across the globe. They will share why they chose a niche specialization for their practice, which patients they serve, and how they have benefited from narrowing their practice focus.

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How to Avoid Communication that is Sexist and Gender-Specific

We are all familiar with terms that de-value us. Women are especially targeted in business language that is intimidating, bullying, and offensive.

In this post, I’ll share some phrases that are commonly used in business communication but which have the potential to be harmful to your brand.

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6 Versions of the 3 P’s as seen on CNBC’s “The Profit” with Marcus Lemonis

One of my favorite TV shows is “The Profit,” a CNBC production starring multi-millionaire entrepreneur Marcus Lemonis.

CNBC The Profit, The Profit with Marcus Lemonis, Marcus Lemonis, The Profit TV show
CNBC The Profit with Marcus Lemonis

In each episode, Marcus evaluates a small business and decides whether to invest in its growth. The main tool he uses to make business decisions is called the “3 P’s of Business Success”: People, Process, and Product.

3 Ps, 3 P's, People Product Process, Product People Process, Marcus Lemonis, The Profit, CNBC's The Profit, CNBC, strategic risk
Marcus Lemonis – People Process Profit

I was curious about who first developed this concept. Was it Mr. Lemonis?

It turns out this concept has its origins in Lean (a systematic processing method used to eliminate waste). After doing some research, I discovered 5 additional versions that can add depth to your understanding of how to run a successful business.

In this post, you will see each of the six examples and illustrations, along with ideas on how to increase your level of business risk intelligence.

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Company Culture FAQs Part 3 of 5

In part 3 of the series about Frequently Asked Questions on creating a sustainable Company Culture, we discuss the benefits and downsides of social media.

I’ll also share my secret to finding balance as a business owner.

Watch the recorded video here, or reading bonus-filled content below.

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Company Culture FAQs Part 2 of 5

This is the second post in a series about Frequently Asked Questions on the topic of Company Culture.

I will explain why it’s important, and provide some examples of companies with a good and bad  culture.

Watch the recorded video here, or keep reading for bonus-filled content.

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What Happened After I Got a Professional Color Consult [Video]

As a business consultant specializing in strategic risk, I discuss all areas where a company can be vulnerable to failing long-term.

One area that I believe affects a lot of business owners—but that we don’t often talk about—is how we present ourselves professionally, which includes the colors we wear.

In this post, I share my story of meeting with a professional color consultant, what I have learned, and why I believe it is a very helpful tool in reducing business risk.

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What’s the Difference Between Brick-and-Mortar, Franchise, Direct Sales, and MLM?

Business opportunities seem to be popping up out of nowhere these days.

If you are a company owner, you may be wondering whether to tweak your business model to keep pace with the newest social network and marketing methods.

If you’ve always dreamed of becoming an entrepreneur, you may be tempted to jump into the glittering promises of Network Marketing companies that showcase the opportunity to…

“Be your own boss!”

“Ditch the 9-to-5!”

“Generate passive income with no start-up costs!”

Since there is so much confusion about these terms, and the structure behind them, I decided to share my definitions for common business terms.

In this post, you’ll find a cross-section of 10 popular business models, along with my opinion about what is actually happening behind the scenes.

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