If you’re a small business owner, you are wearing a lot of hats:
Founder, Maker, Connector, Marketer, Supervisor, and Manager.
You may also be a Spouse, Parent, and/or Caregiver.
Despite having the skills to deliver excellent services for your customers or patients, the vast majority of owners (especially healthcare practitioners) feel overwhelmed by Marketing.
Marketing is the art and a science of attracting and serving customer needs.
It’s not taught in most professional schools, yet marketing distinguishes a successful practice from one that fails. An inadequate marketing plan is the #1 reason why small businesses close their doors.
What’s the Answer?
To make sure your business succeeds, the key is to have a plan that combines marketing tactics with an overall strategy.
While most marketing agencies will sell you on a variety of tactics (such as web design, SEO, blogging, social media, and videos), none of these will help you define why your business exists and which goals you want to reach. Without a clear plan, you’re likely to waste your time and money… and not see any meaningful results.
A Marketing Strategy solves this problem. With a strategy, you can step back and see the big-picture view of:
- where your business is going,
- what you want to achieve,
- which tactics are working, and
- whether you are moving toward your ultimate goals.
Once you know where you are getting results, you can increase the focus on those tactics and see results almost immediately.
Using a Marketing Strategy will make your efforts (and budget) 10x more successful than tactics alone.
Training & tools to create a high-profit, fulfilling, and sustainable practice niche
You can easily develop a Marketing Strategy that attracts your Ideal Patients and gets results.
Choose from these options:
Discover how to evaluate your marketing results, visualize your goals, and decide which patients to serve. We start with a free discussion, after which you can can sign up for a virtual Discovery Session, monthly 1-on-1 Coaching, In-Depth Analysis, Strategic Risk Program, or a Customized Project.
As a Marketing Strategy expert and dynamic speaker, Grace can captivate any audience to rethink their perspective on marketing. She offers a wide range of speaking topics and methods including workshops, keynotes, and seminars. Find out more here.
See a full list of Grace’s services.
How Does It Work?
Meet the Founder
I believe that every healing practitioner has the potential to create a high profit and achieve their version of success.
– Grace LaConte
As the Founder of LaConte Consulting, Grace specializes in offering independent business owners the tools and expertise to evaluate their own marketing. Her unique background in healthcare management and enthusiasm for helping licensed natural health providers allow her to provide a data-driven, honest perspective to licensed healers.
“Conversations with Grace are so valuable. My office is undergoing some fairly significant changes, and it’s not always easy for patients to say they are dissatisfied. Grace took the time to find out what isn’t working, and gave me an opportunity to learn new techniques about running my practice more efficiently.”
– Lisa S., Naturopathic Doctor, Portland OR
“Grace knows her stuff! She is so wonderful to work with and has helped my staff better understand our personal strengths and how we can use them in our jobs.”
– Lynn Moses, Business Owner, Vancouver WA
“I have worked with Grace on behalf of the Washington Health Care Association. Grace used personal and real life examples to help drive points home. She was very open to feedback and adjusted her presentations to meet our members’ needs.”
– Jacob Ewing, Healthcare Membership Manager, Tumwater WA
“I’m so grateful for Grace’s impactful insight on using strengths to shape the future at the MoHIMA Annual Meeting. Not only was she helpful during the planning process and involved in the meeting itself, she also was pivotal in helping students, establishing dialogue with our vendors, and providing guidance. I can highly recommend Grace to help take any group to the next level.”
– Kelly Fast, University Professor, Kansas City MO
“Grace LaConte took time to understand our purpose and values, identified and interviewed the key influencers in our organization, drew out the points of weakness, and recommended effective and achievable solutions. I would recommend Grace to anyone seeking advice and assistance with organizational communication.”
– David Lawson, Executive Pastor, Vancouver WA
Read more testimonials here.
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About LaConte Consulting
LaConte Consulting is a Marketing Strategy firm founded by Grace LaConte and based in Vancouver, Washington. Grace is a Niche Marketing Expert, Keynote Speaker, and writer who helps natural health practitioners to create a high-profit, future-focused, sustainable niche practice. Connect with her on Twitter @lacontestrategy.