Analyzing Profit Margins FAQs Part 2: Profitability

A company’s margin of profit is one of the most important indicators about its health.

In this second post, I share answers from my live video event including:

  • Which numbers should I be looking at?
  • What’s the difference between a Measure, Metric, and KPI?
  • Are “sales” and “profit” the same thing?
  • How do I expand without running out of cash?

This article also jumps into the topics of Transaction AvoidanceLottery Mentality, and self-sabotage as a business owner.

Watch part 2 of the recorded video here, or read the transcript below (including bonus content!)

Continue reading “Analyzing Profit Margins FAQs Part 2: Profitability”

How Do I Make a Super SWOT Diagram? Using Real Examples [Video]

A SWOT analysis is a strategic planning tool to identify and fix vulnerabilities in your organization. It allows you to review your company’s Strengths, Weaknesses, Opportunities, and Threats. Read How Do I Make a SWOT Diagram? to get an overview.

When used properly, the SWOT provides insights about root causes that might be causing negative outcomes. However, it is often treated like a once-and-done process, without any further analysis.

You can get the most out of a basic SWOT Diagram by going deeper, using what I call the Super SWOT.

Watch the video, or read more below:

Continue reading “How Do I Make a Super SWOT Diagram? Using Real Examples [Video]”

How Do I Make a SWOT Diagram? [Video]

The SWOT analysis is a simple tool to identify and fix vulnerabilities in an organization.

When used properly, it provides insights about root causes that might be causing negative outcomes. However, the SWOT is often used as a once-and-done tool without additional analysis and follow-up.

Watch the video, or read more below.

Continue reading “How Do I Make a SWOT Diagram? [Video]”