How to avoid planning errors, make CLEAR decisions, and communicate effectively
Truth-tellers are able to shine a light on actions that could be causing harm. The Devil’s Advocate perspective can alert us to vulnerabilities and how to reverse them.
Continue reading “14 Incredible Devil’s Advocates Who Refused to Stay Silent About Injustice”
When we ignore contrarian thinkers and those who call out injustice, it can alter our ability to make risk intelligent decisions. This article explains the history behind a Devil’s Advocate role, where the phrase comes from (hint: it’s Catholic!), and the benefits of welcoming contrarian points of view.
Continue reading “What is a Devil’s Advocate Perspective?”
There are three books that I believe can help you understand how to attract Ideal Customers.
Continue reading “Which Books Do You Recommend About Attracting the Right Customers?”
Many of us get stuck in a bad cycle where we try to get results, but we end up feeling powerless to actually get the tasks done.
Let me share what I have learned about helping customers, and why it’s better to define your philosophy, write out policies & procedures, and expect at least a few people to be unhappy no matter what you do.
Continue reading “6 Things I’ve Learned After Serving Non-Ideal Customers”
I have made lots of mistakes as a consultant. Most of these happened because I didn’t know myself — my limitations, personality type, and blind spots.
A lot of business owners feel the need to convince customers they are worthy to solve their problems. But this can seem like desperation… and it results in offering too much to the wrong type of customer.
Continue reading “Have You Ever Served the Wrong Kind of Customer?”
Saying “no” to a customer can be really difficult, because it means that the business owner could lose something of value.
Using Key Performance Indicators (KPIs) will give you a very good sense of how your business is doing.
Continue reading “Which Numbers are Important in Serving Ideal Customers?”
I believe there are 4 steps to find customers who will perfectly fit your expertise and business philosophy, and 3 tools that can help.
Continue reading “How Do You Find an Ideal Customer? Which Tools Can Help?”
Your “model” buyer, client, or customer is someone whom you target because she or he has several characteristics. I will explain each of these below.
Continue reading “Who are Ideal Customers, and What Do They Look Like?”
In a Facebook Live event, we discussed some ways business owners can maximize their success by leveraging their ability to recognize which customers are Ideal.
