6 Things I’ve Learned After Serving Non-Ideal Customers

Many of us get stuck in a bad cycle where we try to get results, but we end up feeling powerless to actually get the tasks done.

Let me share what I have learned about helping customers, and why it’s better to define your philosophy, write out policies & procedures, and expect at least a few people to be unhappy no matter what you do.

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Have You Ever Served the Wrong Kind of Customer?

I have made lots of mistakes as a consultant. Most of these happened because I didn’t know myself — my limitations, personality type, and blind spots.

A lot of business owners feel the need to convince customers they are worthy to solve their problems. But this can seem like desperation… and it results in offering too much to the wrong type of customer.

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I Can’t Afford to Turn Away Any Potential Customers Right Now. What Do You Recommend?

Saying “no” to a customer can be really difficult, because it means that the business owner could lose something of value.

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How Do You Find an Ideal Customer? Which Tools Can Help?

I believe there are 4 steps to find customers who will perfectly fit your expertise and business philosophy, and 3 tools that can help.

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Who are Ideal Customers, and What Do They Look Like?

Your “model” buyer, client, or customer is someone whom you target because she or he has several characteristics. I will explain each of these below.

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7 Ideas for Job Flexibility During the Coronavirus Epidemic

The COVID-19 virus continues to spread rapidly, and it has brought many countries to a standstill. With rising concerns for health and well-being, many governments have placed restrictions on travel, public meetings, restaurants, schools, and daycare centers in order to lower the risk of infection among the most vulnerable members of our society.

What does this mean for business owners?

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Frankenstein Management: Why Bias Can Destroy a Great Business

What should you do when policies aren’t being followed, customers are upset, and everything starts to fall apart?

These are all symptoms of Frankenstein Management Syndrome: A condition where harmful outcomes occur because leaders are disconnected from the needs of their employees, customers, and community.

Let’s explore what causes this scary condition and how to avoid it.

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