There are three books that I believe can help you understand how to attract Ideal Customers.
Many of us get stuck in a bad cycle where we try to get results, but we end up feeling powerless to actually get the tasks done.
Let me share what I have learned about helping customers, and why it’s better to define your philosophy, write out policies & procedures, and expect at least a few people to be unhappy no matter what you do.
I have made lots of mistakes as a consultant. Most of these happened because I didn’t know myself — my limitations, personality type, and blind spots.
A lot of business owners feel the need to convince customers they are worthy to solve their problems. But this can seem like desperation… and it results in offering too much to the wrong type of customer.
Saying “no” to a customer can be really difficult, because it means that the business owner could lose something of value.
Using Key Performance Indicators (KPIs) will give you a very good sense of how your business is doing.
I believe there are 4 steps to find customers who will perfectly fit your expertise and business philosophy, and 3 tools that can help.
Your “model” buyer, client, or customer is someone whom you target because she or he has several characteristics. I will explain each of these below.
In a Facebook Live event, we discussed some ways business owners can maximize their success by leveraging their ability to recognize which customers are Ideal.
The COVID-19 virus continues to spread rapidly, and it has brought many countries to a standstill. With rising concerns for health and well-being, many governments have placed restrictions on travel, public meetings, restaurants, schools, and daycare centers in order to lower the risk of infection among the most vulnerable members of our society.
What does this mean for business owners?
What should you do when policies aren’t being followed, customers are upset, and everything starts to fall apart?
These are all symptoms of Frankenstein Management Syndrome: A condition where harmful outcomes occur because leaders are disconnected from the needs of their employees, customers, and community.
Let’s explore what causes this scary condition and how to avoid it.