Customer habits are changing as a result of the COVID pandemic. In order to remain competitive, nearly every business owner has had to adapt their delivery, communication method, and product offering.
This change is obvious for industries such as food service, hair salons, nail care, and other in-person businesses where profit margins have been hit especially hard… resulting in the closure of 200,000 businesses (and counting). However, some areas of the market are actually enjoying tremendous profitability.
Want to know what they are?
Continue reading “Which 64 Business Industries are Growing Despite the Pandemic”
Although they sound alike, the terms “Entrepreneur” and “Business Owner” are very different. Whether you are an independent practitioner, contractor, or just curious about what these words mean, I want to explain why they are so different.
Continue reading “What’s the Difference Between an Entrepreneur and a Business Owner?”
Nobody wants to talk about it, but… should you quit?
In this episode, Grace explains the two ways to approach every business decision and 4 ways to face a difficult problem (based on a famous song by Kenny Rogers!)
Continue reading “How to Tell if It’s Time to Quit [Podcast]”
I have made lots of mistakes as a consultant. Most of these happened because I didn’t know myself — my limitations, personality type, and blind spots.
A lot of business owners feel the need to convince customers they are worthy to solve their problems. But this can seem like desperation… and it results in offering too much to the wrong type of customer.
Continue reading “Have You Ever Served the Wrong Kind of Customer?”
As the novel Coronavirus (COVID-19) continues to impact more communities across the US and other countries, business owners are especially concerned about how they will continue to operate with a sudden decrease in sales, personnel, materials, or all three.
Continue reading “Weathering the COVID-19 Storm as a Business Owner”
The COVID-19 virus continues to spread rapidly, and it has brought many countries to a standstill. With rising concerns for health and well-being, many governments have placed restrictions on travel, public meetings, restaurants, schools, and daycare centers in order to lower the risk of infection among the most vulnerable members of our society.
What does this mean for business owners?
Continue reading “7 Ideas for Job Flexibility During the Coronavirus Epidemic”
Post-Traumatic Stress Disorder (PTSD) is a condition that affects a significant percentage of the general public, but especially members of the military.
In this post, you will hear insights from a retired Marine who now supports a growth mindset for fellow veterans.
Continue reading “What a US Marine Combat Veteran Taught Me About Post-Traumatic Growth”
As a new year starts, I want to share what happened in the past 365 days and how I have decided to adjust my company.
Continue reading “My 2019 Business Year In Review”
The StrengthsFinder assessment is one of the most useful tools I have ever found.
If you’re not familiar with it, you can read all about it in my previous article, How to Apply the StrengthsFinder Assessment.
Today, I want to explain how this tool is especially useful for business owners.
Continue reading “8 Reasons to Take the StrengthsFinder Assessment if You’re a Business Owner”
This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.
Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.
The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.
Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.
Continue reading “Niche Markets FAQs Part 1 of 2: Basics”