Niche Markets FAQs Part 1 of 2: Basics

This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.

Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.

The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.

Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.

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My 2018 Business Year In Review

Another year has come to a close.

It’s time to reflect on how 2018 went.

And that can feel… like getting your teeth drilled at the dentist’s office.

I’ll admit, as much as I believe in how great the Year In Review process is, that doesn’t make it entirely pleasant to actually experience. But the benefits make this sometimes painful process worthwhile.

You’re invited to read my analysis of what happened—good and bad—for my business in 2018.

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What to Do If Your “Year In Review” is a Disappointment

Some years, things go really well.

And some years, they do not.

If you’ve experienced a lot of difficulties in your business, you may be tempted to see it as a massive failure:

“What a crummy year! It was so terrible. I can hardly wait for it to be over.”

“The new year can’t come soon enough.”

Even you were not able to meet your strategic business objectives this year, I encourage you to consider the positives that happened, rather than speeding past it.

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Minimalist Manager Challenge Part 7: Get Offline

In the 7th installment in my #MinimalistManager Challenge, I get rid of all electronics for 24 hours.

Below, you’ll read why I chose this particular task and the surprising things it taught me about self-sufficiency, reaching goals, and relying on intuition.

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Minimalist Manager Challenge Part 6: Gratitude Day

For task 6 in my #MinimalistManager journey, I explored opportunities to show gratitude.

In this post, you will hear what I learned about expressing gratitude, what surprised me, and the profound effect it had on me personally and professionally.

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What I Learned from Creating a Word Art Self-Portrait

I am always on the lookout for tools that can help us dig deeper and get clarity about decision making.

Recently, I tried a simple art project that turned out to be a the perfect blend of creative expression and self-reflection. In this post, you’ll hear how this tool can help you develop a strategy for business or professional growth.

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Company Culture FAQs Part 2 of 5

This is the second post in a series about Frequently Asked Questions on the topic of Company Culture.

I will explain why it’s important, and provide some examples of companies with a good and bad  culture.

Watch the recorded video here, or keep reading for bonus-filled content.

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Vision and Mission FAQs: Facebook Live #1 [Video]

Have you ever wondered what makes a good vision statement, and whether or not it’s necessary for your business to succeed?

I answer these questions—and much more—in a Live Facebook Video session.

View the video here, or read the transcript below (which includes bonus content!)

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Is Your Strategic Plan in SHAPE?

As much as we try, there are some things that come naturally and some things that don’t.

One of those “love-it-or-hate-it” activities is business planning, also known as strategic planning. The whole point of doing this is to define your organization’s:

  • overall direction (Strategy),
  • which goals you want to achieve (Objectives),
  • using which actions and resources (Tactics), and
  • how you’ll know it was successful (Measures).

I abbreviate Vision, Mission, Values, Objectives, and Measures with the acronym VMVOM.

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2017: My Business Year In Review

Conducting a “year in review” process is incredibly useful. It can also be excruciating, because looking back at the good & bad of the past year forces us to confront uncomfortable realities. It serves as a window to evaluate goals, examine priorities, and identify where we’ll focus our energy in the coming year.

In this post, you will hear how my Year In Review has strengthened me as a business owner. I’ll share what happened for me professionally in 2017, what worked and what didn’t, and some lessons learned.

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